ORION is a global wholesale distribution entity covering Middle East, Africa & some other countries around the world, with a wide and diverse products portfolio extended among different sectors:

  • Automotive;
  • Motorcycles;
  • Off-road equipment-accessories;
  • Outdoor equipment;
  • Motorboats;
  • Automotive Spare Parts;
  • Apparel;
  • F&B;
  • FMCG.

The Group has operations in the Middle East, UK, Switzerland and Africa.

A family-owned business, we take along-term view in everything we do, believing that sustainable success requires uncompromising commitment.

As a company, we are continuously evolving, whether it is through creating products, developing solutions, or developing our own business. We use our innovative spirit, expertise, and creativity to make a meaningful difference and provide value to stakeholders.

Our goal is to lead by example. So we strive for professionalism, competence, and continuous improvement. In order to achieve high-quality services in a timely manner, we are dedicated to demonstrating the highest competitive agility and adaptability.

Our success depends on the success of our customers. Our customer relationship and engagement is driven by diligence, collaboration, and teamwork.